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4 Modules
FREEBIE: Using AI to Discover the Ideal State when Executing the JTBD
This is a list of ideal states that an end user might be trying to achieve; similar to the top end of a capability maturity scale. Each of these will have a set of potential root causes that you can use in your survey, e.g., Select all that Apply, if you’d like to capture additional information.
FREEBIE: Using AI to Identify the Potential Root Causes that Prevent Achieving the Ideal State
These outputs complement the the Ideal State and provide you with a means to externally, or internally make determinations about what is preventing your end users from achieve the ideal state. This is a foothold into the solution-space and solutioning.
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Join the waitlist for the most powerful Masterclass available in the Jobs-to-be-Done world. Why learn how to do interviews or get stuck with someone's tool when you can have the source code? Do what you will with it to conform to your unique approach to innovation, marketing, and strategy research.
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Releases at full price on Dec. 1, 2023
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