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14 Modules

How to Use the ChatGPT client to build Jobs-to-be-Done frameworks

Master the art of prompt engineering to get the most out of Large Language Models like ChatGPT. Learn proven techniques to navigate memory limitations, employ variables for flexibility, and eliminate chatty outputs for efficient and accurate results. If you're serious about implementing Jobs-to-be-Done, you'll find serious tools developed by a highly trained practitioner. 

Using AI to Discover the Job-to-be-Done

Unlock the power of AI to decode the hidden needs of consumers and redefine industry landscapes by discovering the true "Job-to-be-Done." While there are people that try to teach you this, it's a very nuanced thing.

So, would you rather start from scratch staring at the wall? Or would you like a swift kick in the rear that moves you down the road to success quickly, and inexpensively?

Identifying the End User for a Job-to-be-Done

Dive into the fascinating complexity of identifying the end user in the Jobs-to-be-Done framework, where you'll unravel the "chicken and egg" relationship between the end user and the job they aim to accomplish. This lesson offers you invaluable tools to rigorously assess and select the right end user, ensuring that your solutions are laser-focused on meeting real-world needs.


© 2023 Practical JTBD, LLC. All rights reserved. This work is provided for the exclusive use of authorized individuals in industry innovation and strategy roles and may not be reproduced, distributed, or commercially exploited in any manner whatsoever. Unauthorized use is strictly prohibited and subject to legal action.

Using AI to Discover Contexts

Understanding context is vital in JTBD because it defines how and why customers use products or services differently. The specific setting—be it a government agency with its regulations or a healthcare environment prioritizing patient care—affects the job's requirements and constraints. Collecting diverse context data is key for nuanced solutions, as it highlights variations in customer needs and informs more targeted and effective product development.

Using AI to Discover Related Jobs

In some ways you can look at related jobs as job steps, but the purpose of them is to look for organic growth paths beyond the Core Job your are studying. It’s possible that Job has been almost completely automated and at that point you need to know where to look next. They very well could be steps in a Core Job that is one level higher than your current focus. 

Using AI to Narrow and Broaden Your Context and Scope

Getting to the right job statement is sometimes very hard. Everyone has a different opinion. Instead of coming up with ideas or iterating through expensive interviews or time-consuming stakeholder workshops, simply generate a set of statements above and below your current hypothesis and use these to accelerate your alignment.

Using AI to Discover Emotional and Social Jobs

Emotional Jobs are merely statements that respondent rate a scale of importance and satisfaction / difficulty related to how a respondent wants to feel, or avoid feeling when trying to get a job done.  Social Jobs are merely statements that respondent rate a scale of importance and satisfaction / difficulty related to how a respondent wants to be perceived, or avoid being perceived when trying to get a job done. Using them in combination will help you to understand what might drive desired behaviors when communicating with specific segments, or sub-groups. 

Using AI to Discover Situations and Complexity Factors

Situations (or Complexity Factors) describe the environment in which people are trying to get the Job done. In most cases, they may face multiple situations and these will help you to explain why one group of people responding to a survey struggle differently than another group.

Using AI to Discover the Financial Metrics of Purchase Decision-Makers

Financial Metrics help use to understand what is most important to either people who are the purchase decision-maker, or to those who are providing products and services. They are fundamentally different, so each job considers that perspective when offering such success measures.

Using AI to Discover the Ideal State when Executing the JTBD

This is a list of ideal states that an end user might be trying to achieve; similar to the top end of a capability maturity scale. Each of these will have a set of potential root causes that you can use in your survey, e.g., Select all that Apply, if you’d like to capture additional information.

Using AI to Identify the Potential Root Causes that Prevent Achieving the Ideal State

These outputs complement the the Ideal State and provide you with a means to externally, or internally make determinations about what is preventing your end users from achieve the ideal state. This is a foothold into the solution-space and solutioning.

Using AI to Map the Job-to-be-Done

This is what most tools try to output for you. However, this prompt is on steroids because I know all of the rules, I've learned how to interrogate OpenAI. I've been trained by the best and there is only a small universe of practitioners that can claim that. If you want Job Maps this'll give you job maps!

Using AI to Discover Customer Success Metrics

This is the heart and soul of identifying customer needs. Using Large Language Models (LLMs) as the foundation to replace interviewing a handful of biased end users with biased researchers is the breakthrough we've all been waiting for.

Eliminate the repeated time and cost required to create customer success metrics for any Job-to-be-Done you can imagine in the blink of an eye and without someone hoovering money out of your wallet over and over again.

Examples, Demonstrations, and Discussions

There's nothing like seeing something unfold to better understand it. This module will be the place where I can demonstrate from beginning to end, how we might build a value model for a specific problem.

A new demonstration every week - sometimes with guest appearances.

Eliminating JTBD Interviews with Artificial Intelligence

Unlock the Power of AI in Your Research: Transform Your JTBD Interviews Forever

What If You Could Eliminate The Need for Time-Consuming, Costly JTBD Interviews Forever?

Welcome to the ultimate solution: A game-changing online Masterclass featuring 13 modules and 43 lessons that will arm you with AI-generated prompts designed to completely revolutionize your research methods:

  1. How to Use the ChatGPT client to build Jobs-to-be-Done frameworks
  2. Using AI to Discover the Job-to-be-Done
  3. Identifying the End User for a Job-to-be-Done
  4. Using AI to Discover Contexts
  5. Using AI to Discover Related Jobs
  6. Using AI to Narrow and Broaden Your Context and Scope
  7. Using AI to Discover Emotional and Social Jobs
  8. Using AI to Discover Situations and Complexity Factors
  9. Using AI to Discover the Financial Metrics of Purchase Decision-Makers
  10. Using AI to Discover the Ideal State when Executing the JTBD
  11. Using AI to Identify the Potential Root Causes that Prevent Achieving the Ideal State
  12. Using AI to Map the Job-to-be-Done
  13. Using AI to Discover Customer Success Metrics

Your Secret Weapon: Artificial Intelligence

You read that right. Our course will teach you to write AI prompts that negate the need for traditional Jobs-To-Be-Done Interviews. Imagine your research team saving thousands of hours and millions of dollars every year. Sound too good to be true? It's not.

Time is Money, Save Both

When time is of the essence, our AI prompts will help you build a complete JTBD value framework almost instantly. What does that mean for you? Your model gets prioritized faster, saving you from the endless loop of traditional methods.

Consistency is Key

Our system ensures that your results are not just fast, but also consistently accurate. Forget about discrepancies that come from human error or changes in methodology.

Stay Agile Without the Extra Cost

The beauty of AI is its adaptability. With our course, you can change your research scope or perspective without doubling your investment in resources or time.

Be Prepared for Any Scenario

Build a catalog of pre-made JTBD frameworks for multiple contexts. When that inevitable last-minute request comes in, you'll have a ready-made solution at your fingertips.

Ask The Right Questions, Close The Deal

With a clear understanding of success metrics, gleaned from your AI-driven research, your questions during the selling phase will hit the mark every time, increasing your chances of closing successful projects.

Work Your Way

Customization is king. You'll learn how to create your own tools, tailored to your specific needs and workflows. Say goodbye to off-the-shelf solutions that "kind of" fit.

No More Analysis Paralysis

Included in this course is a set of fully-customizable prompts. Stop the guesswork and start asking the questions that will give you actionable insights, right now.

What Are You Waiting For?

Revolutionize your research methods and supercharge your results. Enroll today and take the first step towards a smarter, more efficient, and more profitable future.

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© 2023 Practical JTBD, LLC. All rights reserved. This work is provided for the exclusive use of authorized individuals in industry innovation and strategy roles and may not be reproduced, distributed, or commercially exploited in any manner whatsoever. Unauthorized use is strictly prohibited and subject to legal action.

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